What is Tzinga?
Tzinga is an Indian startup company manufactured by Hector Beverages Pvt. Ltd. This startup manufactures energy drink with a unique paper boat packaging. It provides 3 different flavors namely -Lemon Mint, TzingaTropical Trip, and Mango Strawberry. The company claims to manufacture energy drinks available at lower rates than other energy drinks. 200 crore energy drinks category came under the lens of Food Safety and Standards Authority of India (FSSAI Tzinga is one of them). The Indian express purchased Tzinga products from market stores in Jalandhar and Ludhiana and on 12th May 2016, FSSAI ordered the immediate withdrawal of Tzinga products.
Why is FSSAI objecting?
FSSAI License Authority’s CEO Yudhvir Singh Malik told that the use of words ‘energy drink’ was misleading in itself. FSSAI is objecting to the combination of ginseng with caffeine in energy drinks. FSSAI took laboratory tests and in its observations found the presence of ginseng and caffeine and these stimulants the nervous system that is highly unsafe for human consumption. According to FSSAI, Tzinga made false claims misleading consumers about the benefits of its energy drink product. It did not highlight the statutory warning label ‘high caffeine content’. It is completely unsafe for children, pregnant women and those who are sensitive to caffeine. Caffeine can cause insomnia, restlessness and other stomach related diseases. FSSAI License Authority also objected because Hectare Beverages launched two variants (Mango and Apple) without obtaining requisite approval. Neeraj Kakkar, CEO, Hectare Beverages, told that his team has recalled stocks from almost 9500 outlets.
However, the makers of drinks mentioned that there had been ‘no production and billing’ for the last 45 years. The founder also claims that they have replaced ginseng herb but are still waiting for a reply from FSSAI.
Relaunching of Tzinga
FSSAI had declared Tzinga unsafe for consumption because the energy drink consisted of caffeine and ginseng (a compound extracted from a herb used in traditional Chinese medicine), which the regulator said cannot be used in energy drinks.
The reformulated Tzinga, which was approved by FSSAI a few months ago, is now available minus the ginseng.
Tzinga’s formulation was tried and tasted over 12 months in labs in Germany and Holland by some of the top scientists before it was launched by Hector Beverages in April 2010.
Today, Paper Boat, which was launched in 2013, is the company’s flagship brand with a range of Indian recipe based drinks such as Aamras, Aam Panna, Anar, Jamun Kala Khatta, Kokum and Chilli Guava, which are made without preservatives, added colors or carbonation.
After being banned for eleven months, Hectare Beverages re-launched Tzinga products having approval from FSSAI. It is available across- Delhi, Mumbai, Bangaluru, Chennai, Pune and Hyderabad and Assam. The ban was due to the presence of ginseng with caffeine, which is not permissible in an energy drink. The new Tzinga is available minus the ginseng.
Related Article– FSSAI License Cancelled or Suspended