We all love the internet, and one of the primary reasons for that is that it delivers food to you on demand while you lay in bed watching your favorite TV shows. Amazing isn’t it? The amount of comfort technology has brought to our lives. The technology we’re talking about is of course: Food Delivery Apps. These apps have made life much simpler for those indecisive people who can never seem to order for themselves. (Guilty)! Food delivery apps in India like FoodPanda, Swiggy, Zomato, FreshMenu, Fasoos, Burger King etc. everyone one of them have established themselves as among the top food delivery services for those hunger pangs. So what does it take to make one of these for yourself? In this piece, we’re going to cover how you can start your own Food Delivery App and start to establish a brand of trust for food delivery in your area.
Millennials (myself included) have already shifted to mobile on-demand food from traditional dine-out for getting rid of those hunger pangs even as late as 12-1 am in the night. This is basically because there is a wide range of cuisine options from an almost unlimited amount of restaurant choices is available right at your fingertips. Why would you go anywhere? Food delivery apps are here to stay and frankly, they will always be a profitable business because well, it’s food! Someone or the other needs every time.
So basically, to start your own food delivery app, you need to pick a model based on which you are going to base the operations of your application. Let’s look at the two models food delivery apps follow.
Let’s say before jumping into specifics that one of the most important metrics for the success of food delivery
Aggregator Food Delivery Apps
An aggregator food app as the name suggests is a platform managing both customers and restaurants and helping deliver food the old-fashioned way. These apps offer a listing of various restaurants listed with the app which are eligible to deliver food in the geographic location specified by a particular customer. Of course, as we all know, these apps have reviews, ratings, suggestions, and prices from other users which can help them decide which restaurant or which food item to order.
The basic job of food aggregators is to facilitate order support and exposure for restaurants. Once, the order is placed the aggregator apps pass on information related to the order to the respective restaurant.
In the aggregator apps like Swiggy and Zomato, the delivery of the food is to be done by the restaurants themselves. This aggregator model portal is best suited if you’re looking to invest big and plan to cover larger geographical areas.
Delivery Apps with Logistics Support
Logistics support as is pretty clear from the name will be a type of food delivery app that will provide a means for delivering food to the customers themselves rather than asking the restaurant to deploy one of their staff to deliver an order. This serves as a great incentive for restaurants to enter willingly into a partnership with the app. This saves them the trouble of deploying one of their employees and helps them prepare better for orders received. In addition to this, restaurants are also exempt from paying a driver to go deliver saving on gas, vehicle expenditure etc.
In the long run, food delivery services with logistics support like UberEats and FreshMenu will tend to receive more order volume as well as more restaurants agreeing to sign up with them as many times restaurant owners refuse to partner up if they have to deploy someone to send their orders even though they risk losing orders. Convenience is paramount for both restaurants as well as users if the app stops being convenient people will go offline or worse yet, log on to a competitor app.
Cloud Kitchen Model
There’s a new guy in the food delivery app business and its name is cloud kitchen. So what are cloud kitchens? Cloud Kitchens are basically food outlets which accept incoming orders through online ordering but have no dine-in options. Cloud kitchens will obviously come under the food delivery apps with logistics support. However, they are a mention because you might consider deploying this model into your startup as they are one among the most High-Profit Food Business Ideas.
Challenges to start your own Food Delivery App
The food delivery app business is a hyper-competitive overcrowded market. It’s very easy to get lost in the market and be chewed up by other food delivery apps. (Pun Intended!) There are many challenges to starting and maintaining a food delivery app service in India. Let’s shed some light on these issues. Once, we have a blueprint of what problems a business model like this faces, we can go about navigating through these step-by-step to form a successful app.
- Uncertainty about Target Audience.
- Confusion with app versions for different sets of people.
- Finding the right balance of good features for the app
- Cluelessness on how to partner with restaurants or food delivery services
- Lack of proper administration dashboard to manage employees, services and inventories
- Poor Advertising
- Unregistered Restaurants in non-compliance of FSSAI License
Read: Zomato, Swiggy had to delist restaurants without FSSAI license.
Just because “everyone loves good food” and “we deliver right at your doorstep” doesn’t mean everyone will just instantly log on to your food delivery app and business starts booming. You have to carefully navigate through the market to avoid the pitfalls which end up dragging down food delivery apps into oblivion. Let’s go through how to navigate through these problems in a few steps.
Target Audience Identification
Identifying and appealing to your food delivery app’s end user is of paramount importance in the business. The USP(Unique Selling Point) of your food delivery app cannot be that you provide home-delivered food. All your competitors are already doing that. So how are you any different?
In addition to this, many different food apps have different USPs and different audiences, some even going beyond just delivering food. SO it is imperative that you need to define your targets and your audience first. Are you targeting college kids who need a big drink with an extra large pizza for their tv binging? or Are you targeting busy professionals looking to eat freshly cooked healthy food? Define your targets and don’t lose focus. It’s easy to get lost with other apps are doing.
The point to take away from this is that you are completely in control of what your app delivers you can make it point blank specific delivery or you offer a wide range of delicacies and cuisine options and offer things beyond food. You are in control but do define what targets are there in lieu of that control.
App Version Control
Unlike many other applications like Instagram, Snapchat where one app version is sufficient, the food delivery apps have to maintain several versions of the app catering to who is using the app, The restaurant or the Customer.
Different versions of the app will require different specifications, different UI and overall different functionality. It’s absolutely important that all the apps are easy to use browse through restaurants, check cuisines make faster and easier payments, have a good UI. If the convenience of the user or the restaurants are compromised at any point during the customer journey process along with your app, or there are convenience issues for, chain management, the application loses its appeal and people do not hesitate one second to switch from your app to a more convenient one.
THE CUSTOMER APP
The customer app is what runs the core, the heart of your business. If your target audience of this category enjoys the app, loves the experience, it goes a long way in ensuring the apps success and overall business’ success. Take a look at the intuitive, interactive, responsive UI of UberEats below for some pointers.
However, dazzling your users with just a great UI with poorly functioning functionality is like a saying in Hindi “Unchi Dukan Feeka Pakawan” which basically means Showing off to look better than you actually are. You need to provide great functionality on the backend to compliment the UI.
Here are some pointers for better functionality
- Easy Signup Options, Multiple ways to create an account, Social Accounts like Google Plus, Facebook, or Phone Number etc. The point here is nobody wants to type in their details and then type in details then create a password. This is too painful.
The main aim of the signup page is to get them away from the sign-up page and started with their orders
- What do the users first see after they have entered your app? Easy access options to search nearby restaurants should be given so the user can order quickly.
- Order Flexibility: Add buttons to delete and add order items, Suggest top sellers from the restaurant chosen to add to the existing order
- Real-Time Order Tracking: I don’t belive there’s anything more agonizing than waiting for your food. Even more so when you’re at home with your favourite TV show ready to play. Try inculcating a real-time order tracking for the progress of the order even when food is being prepared.
- Payment: Payments should be easy and simple for consumers they should have the convenince to pay through multiple options like PayTM , PayPal, Debit Cards as well as Cash on Delivery (COD).
THE RESTAURANT APP
Restaurants need and accesible very very simplistic interface to use the app. If there is a slightest inconvenince with the app, restaurant owners do not generally invest their efforts and would rather cater to the crowd coming in through the footfall of their dining area. Here are the main steps/processes in the app that should be catered to.
- Register Restaurant- Simple login options, Simple to register restaurant , manage the business and change passwords for their accounts
- Content Curation- Content is king! The content should be presented in such a fashion that it attracts more customers. Content should be concise attractive and informative for restaurants .
- Handling Orders – Orders should be handled with seamless ease and swift navigation. Order confirmation should be sent to customers once the order is accpeted by the restaurant
- Payment Integration- Payment integration systems are important for your food delivery app you are in total control of what type of payment systems you want . You can also help provide POS System at delivery of the order.
Partnering Up with Restaurants
It is shocking to see how there is still a very low frequency of restaurants with the online presence in this age of the internet and digitalization. Creating a wide network of affiliated restaurants for your fodd delivery app can be challenging at first. Many online companies provide “Partner With us” option in their websites to help small scale businesses help promote their apps infront of the right market.
In order to achieve a great promotion partnership for your app to try doing the following-
- Collaborate with small and medium sized restaurnats in your area
- Chose good PR channels to market the idea. Social Media is one way. Another way is public hoardings, advertisment spaces on vehicles. Go full in guriella marketing if neccesary but get the word out about your product
- Reach out to local vendors and delivery services to get ahead of the competition
- Focus on good valuable advertising content. Conventional Ads just don’t cut it anymore. Provide content with value for eg. People love ads with a funny twist below is an example of two ads which helped the two respective food delivery apps with valueable and relatable content ads.
So when you partner up with an app development firm to start your own food delivery app, keep in mind the following points.
- Company should have a good app portfolio
- Company should be following AGILE development practises
- Use of the latest frameworks and regular updation of APIs with standard coding techniques
- Best database services utilization.
That’s it! Wasn’t this guide just like a feast you order from your favorite food delivery app? Get started with your food delivery app and recommend this article to your friends. Happy Food Delivering!
Also, remember the restaurants enlisted in your food app should have proper licensing from the Food Safety and Standards Authority of India (FSSAI) namely FSSAI License. Many food apps helped their less than tech-savvy restaurant owner friends acquire the license via FssaiFoodLicense .com. Call +91-8750008585 now!